Lon joined the Seraphic team in November 2018.
As the son of a resort owner in the Caribbean, Lon’s interests have led to a career in global Food and Beverage (F&B) operations, where he has inspired teams to high standards of excellence. His diverse management experience most recently includes leading Illy Cafe North America as a VP who oversaw operations for the cafés, franchising, and e-commerce, turning around San Francisco operations through the stabilization and rebuilding of the team, menu innovation, and refocused marketing. He solidified record-breaking 100% top line growth at Illy Cafe.
As EVP of Guest Metrics, he spearheaded a significant transformation of the food and beverage industry’s operator technology, resulting in a 12-fold increase in income, vastly improving the customer experience for Disney, 11 Marriott, Hilton and over 100 restaurant groups. Before Guest Metrics, Lon led Marriott International’s The Bistro – Eat.Drink.Connect® from concept to one of the most rapidly growing fast casual outlets in the U.S., overseeing 750 restaurants, opening one a business day and 2500+ coffee venues.
Quoted by media including The Wall Street Journal and USA Today, he has continued to serve as a voice to the industry on topics including new platform development & integration. Lon’s successful career has also included the receipt of the Starbucks “Built to Last” Award for vision and results in Mid-Atlantic expansion. He has been responsible for 775% in annual growth at a wholesale manufacturer, millions in cost savings, traditional and social media visibility for new concepts (enhanced by inviting bloggers to program rollouts for high profile exposure), creation of 7-Eleven’s $120M fresh food concept, and many other achievements that demonstrate a high bar of excellence and results orientation.
Lon has a Bachelor of Arts, Business Management and Marketing, from Furman University.